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Walueurope Consulting
Marina Di Pietro
Managing Director of Walueurope.
Luca De Biase
Co-founder and co-director of Walueurope working on advocacy, communications strategies and development.
Writer and journalist since the 1980s for Italian and foreign, specialist and general, national and international press and media. Specialises in the interaction between technological innovation, cultural history and long-term social developments.
Consultant since 1996 for the Italian development agency, on interactive communication strategies and research covering the information society, and since 2000, assistant to both CEOs of Sviluppo Italia (the Italian development agency) on such projects as B4u, SkillPass, and Opportunitalia.
Co-founder and chairman of Reporters Online, a company specialized in the production of journalistic content for new media, since 1996; co-founder and chairman of Il Mago d'Ebiz, content provider focused on the net economy, since 2000; founder of Walue.it, creative consultant for Internet projects, since 2000.
Lecturer at the University of Journalism in Padua and IULM in Milan. Italian mother-tongue who also speaks English, French and Spanish.
Web site: www.debiase.com
Gino Salica
Held various posts in the petroleum industry at ENI Group. Most recently Managing Director of the Sumbe Petroleum School in Angola. From 1978 Director of I.G. S.p.a., the Youth Entrepreneurship Company.
From 2000 worked at Sviluppo Italia S.p.a. on international projects (business creation and local development models; international benchmarking for development policies and tools; strategic consultancy to national policy makers; internationalisation projects for SMEs).
From 2001 involved in the start up of IPSE 2000 S.p.A. (3G operator) holding responsibility for shareholder relations and cooperative projects as well as corporate marketing.
From 2002 having taken on management of the finances of the Della Valle Group, chairman of ACF Fiorentina S.p.A. football club until December 2004.
Since 2005 involved in the development and marketing of multilingual content and communications services at Walueurope.
Loredana Vullo
Consultant at Walueurope since 2001, is responsible for the sections on EU Funding and Jobs & Careers of the Tiscali Europe channel and for the web site of the Italian Representation of the European Commission.
Coordinates the organisation of international and national events for Walueurope.
Also handles online guidelines focused on youth and enterprises. Duties include logistics and marketing activities for The Roman Forum monthly. Graduated in Political Science, specialising in international relations with final thesis on European Community Law at the Rome University "La Sapienza".
From 1994 to 1996, worked at the Italian Ministry of Scientific Research and Technology, collecting data and information about Italian actors within EU research programmes.
Worked on EU funding programmes for various local administrations including Comune di Ferrara, Provincia di Ferrara, and Comune di Padova, identifying Community funding options and providing project management and consultancy services.
From 2001 to 2003, worked for Enea (National Institute for New Technologies, Energy and Environment), in the External Relations office.
Bi-lingual Italian and French with Spanish and English.
Massimiliano Giuseppe Falcone
A At Walueurope since January 2007, is project manager of the Chinese Press Review and active in public relations, press and media, and event organisation. Graduate in Economics at Milan's Bocconi University, with several additional vocational courses in Sales and Marketing. Between 2005 and 2006, worked as Liaison Officer, managing public relations and the press office for the World Bank, during the World Conference on Communication and Development, held in Rome. In 2005, worked as Account Director for Incentive Spa. Senior Account Manager at Reuters' Geneva headquarters between 2004 and 2004 and at Reuters Rome between 1999 and 2003. In 1999, worked at the press office and on the external relations of Confindustria. Free Lance Journalist between 1997 and 1999.
Since 2007 teaches International Marketing and Advertising on the Masters course on International Relations at the IULM University of Milan. Since 2005 Lecturer of Communications Strategy at the University of Udine, on the Degree in Public Relations; has also held seminars on communication issues on the MBA course at Bocconi University, Milan.
Has written various articles on corporate communication and is author of a forthcoming publication for Franco Angeli Editore: a manual on "The Business Plan seen as a strategic process".
Italian mother-tongue with English and Spanish.
Gregorio Benedetti
Marketing Director since January 2006 of the Publishing section of Walueurope, and since 2007, Marketing Director of Walueurope and responsible of external relations and customer relations. Graduated in Law at the Florence University, with final thesis on the administrative and penal responsibility of corporate bodies.
Masters in Commercial Law and sports Marketing.
Has worked for the legal offices of Merrill Lynch in London and for the O.I.C. (International Congresses Organisation) in Florence.
Italian mother-tongue, with English.
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