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Web marketing through the Web Portal eu.youth.cn:
Italian companies who are interested in promoting their brand on the Chinese market can use this entry point on Italy:
- Possibility of buying banner or advertising space
- Success of the portal guaranteed by project partners the CYCnet, who operate under the All Youth China Federation:
- 63 million subscribers
- 10 million individual web visitors per day
- Target: young people up to 40 years, included young entrepreneurs, journalists and other professional categories.
Promoting Italy on Air China
Thanks to a collaboration with Air China, the Walueurope's monthly publication The Roman Forum, is distributed on all the flights connecting Shanghai, Hong Kong, Beijing and Rome, to passengers travelling first and business class as well as at Business Lounges in Shanghai, Hong Kong and Beijing airport , offering:
- Information on the political, economical and cultural scene for those who travel from China to Rome.
- Advertising space for those who business activities involve China.
- Exceptional visibility, given the timing of distribution running up to and including the 2008 Olympic Games in Beijing.
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